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Skims has inspired an almost cultish devotion among its fans and received a $3.2 billion valuation. Its recent collaboration with Fendi took in $1 million in the first minute of its release (and quickly sold out), and a partnership with Team USA was just extended to provide Skims underwear and loungewear for this winter’s Beijing Olympics. “The business is truly hers, and truly a reflection of her vision of how it should look and perform,” says Grede, the business yin to Kim’s creative yang. “I think she’s underrated as a creative director. I don’t think people understand who she is.”